The Value of Social Media

It was late, and I noticed I had a new message from Kim: “Can you help me out? I need someone to call my sister and wake her up cuz she can’t hear me yellin’. Kinda weird, I know, but you’re the only person I can find online…”

Kim had ALS, was unable to walk, and had minimal use of her hands. I had never met Kim in person. She lived in Texas, and I lived in Ohio.

I was glad to help.

I joined mySpace years ago because my adult children were scattered in five states. They were on mySpace, so I signed on too! I soon began communicating with other people and realized that I was gathering a little community around me. Kim was one of my new friends. I followed my children and some of my new friends to Facebook eventually.

I found myself encouraging others and bouncing ideas around. Others noticed my comments and asked to be my friend. It was almost like being in grade school again. “Will you be my friend?”

I’ve lived in a rural area for 13 years and have had fewer opportunities to impact the physical world around me. People used to stop by and visit in the suburban area I grew up in. The internet has opened up a whole new world for me. And social media is the frosting on the cake!

So How Do We Share Our Faith on Social Media?

The world is becoming more and more connected. And something we share could go “viral” in less than 10 minutes.* The different social media platforms are interconnected too. Someone sees a great blog post and will share it with their friends on Facebook, tweet about it, mention it on Google+, and pin it on Pinterest.

Whenever I pin something with a great picture, at least six people will re-pin it within the hour, sometimes minutes. Pinterest has emerged as a surprising and powerful tool for businesses and Christians.

Now viral is good if what you wrote is helpful!

The internet, especially social media, has opened up a world of opportunities for Christians. Our ministries can be as unique as we are and very far-reaching.

Are Online Friends Real?

Yes! Absolutely! When we traveled recently, three people invited us to stop by. We weren’t able to do that, but they were eager to invite us, which says a lot! When I attended a marketing seminar out of town last month, a fellow mom entrepreneur I had never met in person invited me for dinner with her family before I headed home. She and her husband are Orthodox Jews. Our discussion about the Sabbath was very interesting. They also invited me to join them in the bedtime routine with their five-year-old autistic twins, during which they read stories and sang Hebrew songs. We had a great visit!

My interactions online have recently morphed into a combination of personal and business activities. This has given me new insights into how we can use some of the principles I’m learning to create an actual strategic witnessing “plan,” just as we strategically plan our business activity on the internet.

Be Gentle!

The old “hard sell” is dead–the high-pressure salesperson who won’t let you off the phone or leave your house until you either buy or kick him out? What’s new is the soft sell. Develop a relationship first, not just a superficial “Hi, how are you?” sort of relationship, but a sincere “I care about you” relationship.

Since I had already been doing that, it came naturally for me when I decided to bring my business online.

I am often disheartened when I see Christians getting into heated discussions with people on blogs or social media. Sometimes they get angry because someone used an offensive word. Sometimes they get into arguments about scriptural doctrines. This online behavior pushes people away from Christ—and you. This is the “hard sell” method of witnessing.

I’ve thought about this a lot. When you interact online, you have no idea what they are going through. Reach out and touch their soul with the love of Christ. Never mind if you disagree with their opinion about something. Ask the Lord to make you approachable so that someone hurting will feel safe to confide in you. And when they do confide in you, pray before responding. Don’t try to fix everything. Simply care. Listen to their heart.

I’m not saying you should never talk about doctrine. But that should come way later—after they trust you—and through private messaging or private groups. It’s often good to use “teasers” as occasional posts that will cause people to ask questions. When they ask, then you have an opportunity to plant seeds.

Principles for Gentle Online Evangelism:

There are two principles from Ellen White’s Writings I like to keep in mind as I interact with people online and offline:

Here they are:

Two Biblical principles to keep in mind:

Consider creating a label with these and sticking them on your laptop!

What you say in writing is permanent.

Be careful. Even if it is a private message, it could potentially be shared. It might be printed out and distributed. Someone might put it on a picture and share it on Facebook. It could even be used as a slide in a youtube presentation with your name on it. So write everything with Heaven in mind—and consider your reputation!

So pause and pray first. If you don’t feel totally sure, sleep on it before posting.

For practical ideas and suggestions, check out the following article:

Using Social Media in Ministry

If you enjoyed this, you might also enjoy Team Kindness / Effective Ideas for Sharing Your Faith on Social Media 

* Viral means that the photo, video or text post is shared by a lot of people; whose friends then share and so on. This happens very quickly, and exponentially. Sometimes these are picked up by the media and are seen on television.